DIAMOND Marketing

For a high-profile e-commerce applications pre-IPO start-up, he built a 12-person marketing team that included PR and analyst relations, creative, brand, lead generation, and programs staff. He designed the corporation's pre-IPO and post-IPO communications and awareness strategies, which included road show presentation, positioning, and executive media training. In this role, he interfaced with bankers, investors, and venture capitalists. A lot of time was spent educating the internal work force on the company's positioning. A number of highly successful executive briefings were done in order to expose the company's high-end solution to enterprise partners and customers.

A critical project was a sales lead tracking tool he implemented to ensure that marketing was contributing to the sales process and was monitoring the status of all leads.

For a minor player in the networked storage space, he helped establish positioning and messaging in light of tough competition and unstable world events (9/11). He was instrumental in building channel ties and OEM relationships with world class companies such as Hitachi Data Systems. A lot of his time was spent educating the work force on the company's positioning and competitive advantage. The key challenge he had here was to mobilize a marketing program with absolutely no budget, which was not easy to do.

344 Maple Avenue West, Number 296, Vienna, VA 22180, 703.628.6910, fdiamond@freddiamond.com