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We've
managed the entire marketing, product marketing, and biz dev
process over our careers. Here
are five ways we can help you right away, either to supplement
or complement your existing staff or programs.
1. Outsourced Senior Marketing
Leadership
As outsourced senior marketing
professionals with a wealth of knowledge of the high-tech space,
we provide high-quality staff leadership and staff work to get your
challenges addressed faster and completed quicker. Always
on the client side, we become an intimate member of your team.
In this role, we can develop, design, and implement specific or
general programs in order to meet agreed upon objectives.
One way to look at this might be as a "rent a marketing director
service." In this role, we'll research your market, develop
the strategy, and put the systems, people, and training in place
to carry out the strategy successfully. We'll manage the staff
as appropriate. In today's world of layoffs and downsizing,
outsourced marketing is a reality. Some of our engagements
last a month, some last nearly a year.
Look at DIAMOND Marketing a little
differently than you would other marketing groups. We have
spent our entire careers on the client side, so we're interested
in a strong overall program, not just to do ad campaigns, for example.
We also start the marketing process way before launch begins to
ensure that the right communications, promotion, product, channel,
and sales programs are in place. We are committed to your
company's success.
2.
Product Marketing Projects
We specialize in ensuring
that the entire marketing approach is correct and realistic.
For example, we don't start the conversation with "let's do
a direct mail campaign." We start with "is this product
ready to be sold" and then "who are the best possible
prospects for the actual products you are selling today?" We
also take into account the competition and market factors to ensure
you have the right strategy. We want to stand behind the strategy,
so we stay around to implement the recommendations, as you see fit.
These projects usually last anywhere
from 2 to 6 months. Here're some examples:
-
“Product
X” Marketing Plan, including market sizing, product
marketing, product requirements, message development, product
delivery, sales/channel, and launch/communications strategies.
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Competitive
Positioning for new market opportunities.
-
New
market planning in order to figure out what's necessary to
take your products into successful new markets.
-
Target
market sizing, validation, and strategy implementation
3. Marketing Communications
and Lead Generation Projects
Once it's clear that there's
a realistic market opportunity for your product or service, we put
together the most cost-effective and highest quality customer communication
program. Sample ideas are:
- Vertical marketing program implementation/management
- Partner marketing programs.
- E-campaigns designed to ensure Internet
marketing maximization.
- Road show or seminar series.
4. One Time Shots
Sometimes all you need is
a day away with the team to sit, think, debate, and brainstorm.
we can help you process everything in a fast-paced, comprehensive
one or two-day workshop that will push your agenda forward faster.
Here're some topics:
- Designing a Comprehensive Program
that can be Modified as Needed.
- Mapping Out Who Your Customers
Really are and How They are Influenced
- Putting Metrics in Place to
Ensure You're Spending Your Time and Money Wisely
- Targeting the Influencers/Working
with Industry Analysts
5. Marketing Agency Selection
and Management
We've worked with dozens
of marketing communications, advertising, PR, direct marketing,
telesales, and design firms over the years. Some of the firms
were great, some were weak. One thing was constant, however.
If the firm wasn't right for the account or wasn't managed properly,
the relationship was destined for failure. We're experts
at working with the agencies and will ensure that you work with
the right ones for you. We can help you select and manage
your agencies.
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