DIAMOND Marketing

Vertical market confirmation, development, and programming for a mid-sized data storage company.
>> Case Study

Targeted lead generation into new verticals for a well-funded e-commerce applications company.
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Customer profiling and segmentation for new product line for a $2B enterprise software company.
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Federal Government marketing and GSA program for large PC and server manufacturer.
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Product marketing for an Asian company looking to enter the US market.
>> Case Study

Intelligent Transportation Systems (ITS) program development, positioning, and implementation for US branch of a global 2000 electronics company.
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Launch of a growing business software company into 3 new vertical markets.
>> Case Study

A hugely successful Asian technology company, with products that span a wide range of electronics, software, and wireless offerings, was looking to open a US market. After a number of stops and starts, the company opened a branch in 2001. The project entailed looking at the company's product line and determining which ones had the best chance of success in the US. After narrowing the list to under a half-dozen products from the original 20+, we undertook an extensive competitive analysis and market analysis endeavor to figure out the best way to go to market.

A comprehensive plan was written that clearly explained the opportunities, risks, and rewards of opening US markets. A number of cost-related scenarios were painted to ensure the company had all of the risks understood. The plan was delivered to the company's senior management who are determining cost-effectiveness in moving ahead.

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