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Case Studies

Vertical market confirmation, development, and programming for a mid-sized data storage company.
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Targeted lead generation into new verticals for a well-funded e-commerce applications company.
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Customer profiling and segmentation for new product line for a $2B enterprise software company.
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Federal Government marketing and GSA program for large PC and server manufacturer.
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Product marketing for an Asian company looking to enter the US market.
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Intelligent Transportation Systems (ITS) program development, positioning, and implementation for US branch of a global 2000 electronics company.
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Launch of a growing business software company into 3 new vertical markets.
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Intelligent Transportation Systems (ITS) program development, positioning, and implementation for US branch of a global 2000 electronics company

The Intelligent Transportation Systems (ITS) market may be as large as $60B by 2010.  The terrorist threat in subways, on planes, and on major freeways contribute to a need to ensure that US transportation systems are safe and secured.  Other factors, such as pure traffic congestion have pushed ITS to the forefront in many cities around the world.  Quality of life issues make ITS a major technology imperative in many major metropolitan areas.

We helped a US company figure out how well its products answered ITS challenges.  We recommended participating in industry events and associations, and implementing a sales process that focused on state and local government decision makers.

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