DIAMOND Marketing

At Compuware, the world's 5th largest (at the time) independent software company, he was a leader on the team that rolled out the company's e-commerce product marketing programs in 1999. He also led the team that implemented marketing for the company's high-growth software testing and development tools businesses, which grew fivefold in 3 years. Product focus included e-commerce, ERP, and enterprise application testing. He was renown for implementing new techniques such as web conferencing (webinars) to expand product communications.

Much of his time was spent working with the European and Asian markets to ensure that Compuware's application lifecycle message was strong and well-entrenched. He spent a lot of time with customers around the world documenting their usage and appreciation for Compuware's software testing products and professional services. Many of these meetings were documented on tape to provide reference for other customers. He also worked with Compuware's partners, such as Oracle and IBM, to create and implement highly-leveraged programs.

He was a key player in communicating Compuware's testing and applications management value proposition to industry analysts, such as Gartner Group, META, Hurwitz, and Aberdeen.

344 Maple Avenue West, Number 296, Vienna, VA 22180, 703.628.6910, fdiamond@freddiamond.com