DIAMOND Marketing

He was the marketing manager for Compaq Computer's initial foray into the Federal Government market in the mid-90s helping Compaq grow revenue from less than $20M to over $250M in three years. He marketed the company's entire product line including servers, laptops, and desktops. He was at Compaq prior to the Digital acquisition. Some of the initiatives he implemented to serve the channel are still in place today.

Helping Compaq launch into the Federal Government market, below are some of the tactical strategies he employed:

Advertised in Government Computer News, Federal Computer Week, Government Executive, and Washington Technology.
Exhibited at FOSE.
Ran table top shows.
Created Compaq's Federal 8A program.
Built integrator marketing program.
Launched GSA channel selection and marketing program.
Channel sales promotions.
Seminars and road shows with Federal teams from Microsoft, Oracle, and Novell.
Market Development Fund (MDF) distribution and allocation.

344 Maple Avenue West, Number 296, Vienna, VA 22180, 703.628.6910, fdiamond@freddiamond.com