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News DIAMOND Marketing Offers Services to Ingram Micro Government and Education VARs VIENNA, VA. APRIL 12, 2006—DIAMOND Marketing announced that it will offer its Marketing Plan Development and Implementation Services to value added resellers (VARs) that are members of the Ingram Micro GovEd Alliance. The program was announced at Ingram Micro’s GovEd Alliance Kick-Off event in Buffalo, N.Y., this morning. Ingram Micro Inc., (www.ingrammicro.com) is the world's largest technology distributor...more DIAMOND Marketing President Fred Diamond Writes Opening Chapter in New Government Marketing BookVIENNA, VA. FEBRUARY 12, 2006—DIAMOND Marketing announced that President Fred Diamond has written the opening chapter for the second edition of Mark Amtower’s “Government Marketing Best Practices.”...more DIAMOND Marketing President Fred Diamond Selected to Speak at NVTC Business Development Workshop VIENNA, VA—DECEMBER 2, 2005— DIAMOND Marketing announced that its president, Fred Diamond, has again been selected to present at the NVTC annual half-day marketing workshop on December 8, 2005. This year’s seminar is entitled, “Strategic and Tactical Marketing Essentials: Use Marketing to Get to Revenue.”...more DIAMOND Marketing Leads Recruiting Firm through Rebranding Effort VIENNA, VA—DECEMBER 14, 2004— DIAMOND Marketing announced that it recently led the Clovis Group (www.clovisgroup.com), one of the Washington, DC area’s hottest staffing and recruiting firms through a rebranding effort. As a result, the company tightened its service offerings, developed a whole new look and feel, and launched a new website and collateral kit...more DIAMOND Marketing Helps Fredericksburg Document Management Company Build Paper Shredding Business VIENNA, VA—APRIL 2, 2004— DIAMOND Marketing announced that it recently completed a new company build out with ILM Corporation, a 27-year old document capture and conversion service bureau headquartered in Fredericksburg, Virginia...more VIENNA, VA—FEBRUARY 12, 2004—DIAMOND Marketing announced that it recently completed a vertical market development engagement with Brittenford Systems, a Gold Certified Microsoft Business Solutions Provider of accounting and budgeting systems and services. As a result of the engagement, DIAMOND Marketing worked with Brittenford Systems to hone its marketing and sales messages and processes to three vertical markets that are prevalent in the DC metro area: government contractors, associations, and high-tech firms...more DIAMOND Marketing Retained by Korean VOIP Firm to Help Penetrate US and International MarketsVIENNA, VA—FEBRUARY 7, 2003—DIAMOND Marketing announced that it has been retained by Korean firm Atrium to help its US subsidiary Hana Data Solutions launch its products into the US and other international markets. Company principal Fred Diamond’s extensive international marketing background was viewed as a key reason for the engagement...more DIAMOND Marketing Provides Outsourced Marketing Leadership to DC-Area High Tech Firms VIENNA, VA—DECEMBER 12, 2001—DIAMOND Marketing launched this morning. The firm’s principal, Fred Diamond, has had an illustrious career at companies such as Apple Computer, Compaq, Compuware and numerous pre-IPO start-ups. The start-ups were in the Northern Virginia high-tech corridor where the company will be based. The firm will offer outsourced senior marketing leaderships to companies that need to accelerate sales growth...more Recent publications Presentation to Ingram VARs on Optimizing Customer Surveys for Marketing Purposes (ppt), May 8, 2006 Introductory Chapter to Mark Amtower's "Government Marketing Best Practices" The Andy Forbes Interview, Interviews of Interest to Entrepreneurs, July 5, 2004 Presentation to NVTC on Integrating Sales and Marketing, April 28, 2004 (pdf) October 2004: "Pick a Card, Any Card. Pick a Vertical, Any Vertical" May 2004: "Here are Three Things You Can Do When Your Product's Behind" Focus on Marketing to the Federal Government, March 12, 2003. "Should You Consider a GSA Schedule?" CustomerCentric Selling News, October 24, 2002. "Take Two Steps Back Before Prospecting" CustomerCentric Selling News, October 2, 2002. "Look Two Steps Back for Go-To-Market Success" Potomac Tech Journal, September 2002. "Three Steps to Take for Market Success" Focus on Emerging Tech Companies, August 2002: "Luna Technologies" Focus on Emerging Tech Companies, August 2002: "Globecom Interactive" NVTC Voice, Page 8, May 2002. "Target Better, Spend Wiser"
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