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About Fred Diamond and the Team
DIAMOND Marketing is committed to ensuring that its clients have marketing strategies that are sound, workable, and targeted properly. Company principal Fred Diamond has over 19 years of marketing and business development success with a wide range of leading high tech companies including Apple Computer, Compaq, Compuware and high-flying software start-ups in e-commerce/Internet and data storage. Many DIAMOND Marketing clients are often international firms looking to move into US markets. His services are particularly valuable for entrepreneurial firms looking to "take it to the next step." DIAMOND Marketing specializes in market planning, positioning, product marketing, communications, lead generation, and customer development and developing realistic marketing programs that enable customer segmentation and targeting to hasten business development. Fred Diamond is highly regarded as an expert at figuring out the programs needed to develop and implement in order to effectively find new prospects in what he calls "the rush to customers." The DIAMOND Marketing team also intimately knows the Northern Virginia/DC Metro markets, as well as the public sector markets, such as the Education, Federal Government and Government contracting space. DIAMOND Marketing has international expertise with in-depth local know-how. Specific strengths include:
An accomplished speaker and presenter, Fred Diamond is well-networked and has served as a chairman on the Northern Virginia Technology Council (NVTC) Business Development, Marketing and Sales committee. He has served on the board of the Emory University Alumni Association and as a mentor for the American Marketing Association (AMA). He was the inaugural president of the Washington DC chapter of the Marketing Executive Networking Group (MENG) and served on the organization's national board. Mr. Diamond has an MBA from San Jose State University and a BA from Emory University in Atlanta, GA. He is the founder of the Northern Virginia (Lead Share and) Business Development Group (NVBDG). He serves on the Northern Virginia Family Service (NVFS) annual gala committee. He is on the faculty as a marketing instructor at the University of Phoenix. The Team: The DIAMOND Marketing team includes some of the most successful marketers of information technology to Business and Government. This team includes product matter, channel, regulations, contracting experts for government accounts and includes some of the most successful marketing professionals in the industry. Depending on the account requirements, his team includes PR, direct marketing, digital marketing, creative, channel, sales training, and other sales, marketing, and business development superstars. Key Associates: Marc Palombo, Sales and Business Development Marc Palombo is the current CEO of Sales Agent, LLC. Palombo holds a Masters of Science in Technology Management and a Masters in Business Administration from the University of Maryland. He has been selling server-based computing and thin client technologies for over 12 years holding positions with Wyse Technologies, Citrix Systems as well as a former Citrix reseller and one of Citrix’s first distribution partners. Palombo was the former Southeast Regional Field Sales Manager for Citrix Systems and a former Director of Sales for Visual Insights. He not only has experience in managing salespeople; he also has extensive experience in the area of Federal Government sales, enterprise selling into Fortune 500 commercial accounts, and channel marketing. Palombo has worked at a number of start-ups in the past and been involved in the creation of reseller channel programs, end user demand generation initiatives, and strategic marketing plans. Joseph Rizzo, Digital Marketing Throughout his 18 year career, Joe has concentrated his efforts in working with small to mid-size organizations that competed within the technology, wholesaling and industrial goods arena, marketing into the OEM, business or consumer markets as a part of the marketing team with the manufacturer or with the channel. He has always been a user and purveyor of advanced digital marketing tools: he spearheaded the development of a fully integrated eCommerce-enabled web site in 1996; he developed his own proprietary email survey form in 1994; he was one of the first experimenters using banner ad campaigns and email campaigns. As a result, he has a well-rounded background with a broad base of digital and traditional marketing experiences to draw upon to develop solutions for the various challenges faced by a company attempting to leap to the next level. His expertise includes: successful marketing management in the areas of enterprise software products, consumer software products, consumer hardware products, and business services offerings; product management with P/L focus of a variety of B-to-B and B-to-C products and services; and building and P/L management of programs focused on reselling into business and consumer markets. Steven Valley, Graphic Designer With over 18 years of professional experience and 4 years of teaching Visual Communications, Steve Valley has become one of DC’s most sought after graphics designers. His domain of expertise spans concept development, illustration, print buying, production, web site development, HTML e-mail creation, video editing, Flash animation, Power Point, copy writing, and 3-D illustration. In addition to being able to do all of the above, he’s developed an extensive network of vendors and professional artists, which means he creates and delivers targeted materials that get results faster and within budget limitations. He’s developed award-winning materials for National Trade Productions, MicroStrategy, OneSoft Corporation, and the Washington Business Hall of Fame. Along the way, he’s played a major role in helping companies develop IPO and investor relations’ materials. In addition to his professional experience he also has over three years of experience as a full time and Adjunct Professor for Gibbs College and Mary Mount University teaching courses in Computer Graphics, Typography, and Design included reviewing graduating senior portfolios, participating in the University Arts Advisory Program, guest lecturing, and mentoring Graphic Interns. He’s received six industry and association awards and honorable mentions with work published in a software “how-to” book. Read what clients have to say about DIAMOND Marketing. Email DIAMOND Marketing today! |
344 Maple Avenue West, Number 296, Vienna, VA 22180, 703.628.6910, fdiamond@freddiamond.com © Copyright 2007 DIAMOND Marketing, All Rights Reserved |
FRED DIAMOND is the
"go-to" marketing consultant for
high-tech and professional firms in the DC metro
area, including Virginia and Maryland. He has
helped dozens of companies in many industries
formulate winning and reasonable strategies that
help companies accelerate the road to profitable
marketing. His catchphrase, "Marketing that
does not lead to revenue reward is a waste of
time and money" has become a mantra of the
leading sales and marketing executives in the
mid-Atlantic region. He has helped companies
bring the following technologies to market:
biometrics, software, hardware, VOIP, networking,
financial systems, document management systems,
and speech recognition software. He has also
worked with systems integrators, staffing firms,
software developers, document shredding
companies, executive recruiters, and Internet
device manufacturers. His domain market expertise
includes commercial markets plus all public
sector markets, including government, education,
and healthcare.